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  • Writer's pictureCorinne Catanese

The Importance Of TikTok For Your Business

This article will discuss how TikTok can be beneficial for your business and how you can use this platform to bring in new clients.

TikTok is a social media app with a user-friendly interface.

It has been around for the past couple of years and has now become the most popular social media app among the younger generation.

TikTok was launched in 2018 by China's Bytedance, which also owns the news aggregator app Toutiao; it has since grown to millions of active users at home and abroad, along with tens of thousands of popular artists.

TikTok is a social media platform with an active user base of over 200 million users.

This app has been gaining in popularity, reaching one hundred million new users in just four months.

It’s a social media platform with a lot of potentials for businesses to reach their target audience and customers.

Even though Tik Tok cannot be used as the main selling platform, the fact that it can get your product or service seen by millions of people around the globe is invaluable.

The app is free to download and it can be used by anyone to upload videos, share their thoughts, and even make short films.

It is also possible to follow other users and like their posts as well as share them on other social media platforms such as Facebook or Twitter.

When you use TikTok for your business, your digital marketing strategy essentially multiplies indefinitely.

In fact, one of the most important things you can have is exposure - the more exposure you have, the better chance you're going to have in retaining customers, getting new ones, and building overall brand awareness.

TikTok focuses on short video content as opposed to other social media apps and it is always evolving, which makes it intriguing for users and businesses alike.

It's a platform that will continue to grow and adapt to the needs of businesses worldwide looking to get their products in front of targeted audiences at the right times.

The app is also well known for listening to its users' feedback.

When active users like certain features or trends, TikTok actually will create new editing features or effects to allow users the ability to create similar content easier.

The same goes the other way, where if a new update or feature released receives only negative feedback, the platform is quick to adjust it to users' liking.

If you’ve been wondering how to incorporate TikTok into your digital marketing strategy, or if you've got questions and are interested in professional digital marketing services, we've got you covered! Send us an email at wecare@bragi.strategic

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