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  • Writer's pictureCorinne Catanese

How to Take Advantage of Organic Reach with Video Shorts

A video short is an exciting way to present your talents in a professional manner to spread your message and have it reach a much larger audience.

We all know a good video can go viral on Youtube and Instagram.

But if you are looking to grow your organic reach through video, adding in some content that is shorter than the average post may be the key.

Shorter videos get better engagement. Do you know why?

Because it is simple and to the point; people want to consume more content in less time.

But, what are Youtube shorts?

YouTube Shorts are vertical, short-form videos that you can create or watch on YouTube. Launched in 2021, Shorts is YouTube's answer to TikTok, Instagram Reels, and other viral video platforms.

They are becoming a vital part of the content marketing strategy.

But what is the best way to create them? And how can you maximize their true value to your brand?

Shorts must be 60 seconds or less and do not disappear like Instagram Reels or Snapchats. Your focus should be on delivering your message as concisely as possible and valuing your viewer’s time. The video should be engaging, with catchy audio and captivating copy.

The copy should have the main points of the message while hashtags can bring more attention to your YouTube video short is your chance to grab the viewer’s attention and give them a reason to watch.

Your videos should be relevant, informative, and exciting.

A good title and thumbnail are just as important for your video as the content itself. Create video tutorials or product introductions. You could also introduce yourself or your company in a short video clip, to raise awareness and create some hype around the “What’s New” section. Being in the marketing business, we are aware of the potential for YouTube Shorts.

People are now slowly becoming aware that Shorts offer a quick way of entertainment or learning on YouTube.

But you don’t want to ruin their expectation by rolling out minute-long Shorts.

Be short, crisp, and to the point with YouTube Shorts.

Keep this in your mind and stick to a routine. Consistency is always key to success!

If you would like a free video short audit, please send us your video at with the subject line: Video Shorts

The Bragi Team

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