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  • Writer's pictureJennica Alvarez

How to improve your social media presence.

Social media is one of the most important ways to connect with your customers. It's a great way to find out what people are saying about your brand and products. But if you want to improve your presence on social media and turn it into more than just a PR strategy for getting more hits on some things needsome things that need to happen:

1. Create the right content for your audience

Creating the right content for your audience is key to success. You need to know what they want, how they behave, and what you can do to reach them.

To do this, use data analytics tools like Google Analytics (which is free) to understand the behaviors of your audience. The results will give you insights into what resonates with them; if it doesn't work, test different types of content until you find one that does. There are also other Analytics tools available online.

2. Actively engage with your audience before, during, and after posting

It is important to engage with your audience. You have to go beyond just posting a reel or a photo online. Building a good rapport online requires you to engage with them. If someone asks a question about something you've posted on social media, don't just ignore it. Answer their question promptly and provide them with useful information that they can use in their research on the topic at hand. This will help keep conversations going and build trust between you and your followers. Tip! You can like, comment, and share other people’s posts that are similar and related to your business and posts.

3. Don’t go for your usual sales pitch!

Here’s the thing about social media it's over-saturated with ads. And truth be told, people don’t like that. Have you ever gone to Sephora or any store and a sales lady kept following you around and trying to sell you a product? Well, that’s how it feels online! It can be very off-putting. Social media is a great time to be a little different and creative, Tip! Memes are a great way to engage with your followers that is not sales pitchy! Netflix, Chipotle, and Fenty Beauty regularly post memes on their official social media accounts.


You can use social media to your advantage in many ways. You have the opportunity to connect with an audience that cares about you, listen to their feedback, and improve your business performance. Social media is not a one-way street where you simply send out messages and hope for the best; it’s about engaging with your audience and generating content for them!

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